All posts in Thinking

Investor and startup business icon Mark Cuban recently wrote that startups shouldn’t hire a PR firm. His reasons are simple and straightforward. PR firms are expensive, in his view, and they simply can’t accomplish anything beyond what a CEO can accomplish in terms of media relations. Of course, we had to chime in, especially because…

There are a number of things wrong in marketing today. Or rather there are a number of things that marketers do that have little relevance or impact–long term or otherwise. Some started off as a “best practice,” which means that they were dated and over-used as soon as they became a “best practice.”

Here’s our list of things that we’d like to see die in 2012.

What can we learn from this heart-warming holiday ad from British retailer John Lewis? Only the most important holiday lesson of all–that giving is far more important than getting.