All posts in Marketing

The other day, a prospective client asked us what they should look for in a Chief Marketing Officer (CMO). This prospective client is a very early-stage startup, but one with very big and ambitious plans. They have a fairly detailed business plan, and the founder/CEO only recently pulled the trigger and quit a full-time gig…

Two nights ago, the United States’s Presidential election cycle came to a close. For many, the end of the election season is a welcome reprieve from the constant barrage of negative ads, vitriolic debate, and nonstop horse-race coverage. Now that the winner has been chosen, it’s a great opportunity for marketers to look back at…

There are a number of things wrong in marketing today. Or rather there are a number of things that marketers do that have little relevance or impact–long term or otherwise. Some started off as a “best practice,” which means that they were dated and over-used as soon as they became a “best practice.”

Here’s our list of things that we’d like to see die in 2012.