All posts in Digital Strategy

It would seem obvious that an agency might try to sell pay-per-click (PPC) services whenever they build a new website. Yet, there are certain times when SEO is preferred over PPC, and vice-versa. Here’s how an agency can identify the need for PPC.

With companies across the spectrum looking to incorporate social media into their marketing mix, selling social media should be relatively easy, right? Believe it or not, many companies still face several hurdles to incorporating social media into their marketing mix. Here’s what agencies need to do in order to sell more social.

There’s no doubt that professional networking has been massively transformed by social media. We actively use Twitter and LinkedIn (and sometimes Facebook) to meet new people in our field, prospective clients and other “people of interest.” Many people use these tools effectively on their websites by linking to their various profiles.

Lately, though, we’ve noticed a lot of dead-ends. That is, when we click over to someone’s Twitter page or other profile, the page doesn’t provide any further details.