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There’s a lot of talk online about how to boost engagement on Facebook. Most of it boils down to the non-descript, non-useful mantra: Create Great Content.

But because of how Facebook works to serve content to users, creating compelling content isn’t the only thing you need to do. Maintaining a healthy audience that cares about your content in the first place is key to boosting page engagement.

Hone your media pitch for Day of Fosterly’s Media Match! Evolve Communications is proud to present this live primer on honing your message so you can make the most out of the Day of Fosterly Media Match (May 4, 2013). We’re Live! To ask questions, post them below and we’ll answer them during the Q&A….

We recently conducted a series of interviews with a few friends of ours, asking them about their experiences using public relations as a marketing tool. We’ll be publishing a series of these videos over the next few months.

Here’s the first video, featuring Nick Miller of Parking Panda.

One of the most common issues facing marketers—particularly at smaller organizations—is finding time to do everything that’s on their plate. This is particularly true of managing social media. Here are a few tips and tricks we have learned through the years that can help you be more efficient in your time.

This last weekend, we led a workshop called BrandHack for Startups at the new Betamore in Baltimore. We invited a variety of speakers to come and give talks about their areas of marketing expertise, and of course, we gave a talk about PR. Rather than flip through a boring deck (does the world really need one more PowerPoint presentation?), we chose to have an open talk about what startups really need to know about PR. Here’s what we talked about.