Why Startups Should Hire a PR Firm
Investor and startup business icon Mark Cuban recently wrote that startups shouldn’t hire a PR firm. His reasons are simple and straightforward. PR firms are expensive, in his view, and they simply can’t accomplish anything beyond what a CEO can accomplish in terms of media relations.
Of course, we had to chime in, especially because we just launched Rocket Packs for Startups last week! Mark makes some valid points, and hiring a PR firm is not in the best interest of all startups. Yet, one essential fact that Mark glosses over is that doing media relations can take a significant investment in time to see results.
As the CEO of a startup, do you know what your time is worth? We bet you don’t, because that’s generally not part of the startup business model.
On the other hand, as an agency, we know exactly down to the minute what our time is worth. We know the amount of time, elbow grease and shoe leather it takes to get through to the media. And we know what they want (most of the time), so we don’t waste clients‘ time trying to figure that out.
Many startups are going the lean route. And that’s a smart way to go. In fact, it’s how we’ve built our business; we keep overhead as low as possible, so that we can maximize every minute we spend building the business and servicing clients.
And we’ve built Rocket Packs with the “lean startup” in mind. It’s what our friend Greg Cangialosi called “lean PR.” Can’t afford a full-blown campaign? No problem, we can provide a little boost. Want to just announce a new product or service? We’ve got you covered. Not sure how to approach your marketing? We can lead you through the thought process, get your messaging down and give you the tools you need to get started.
Whatever the need of your startup is, we’re confident that we can get you moving in the right direction, very affordably.