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Investor and startup business icon Mark Cuban recently wrote that startups shouldn’t hire a PR firm. His reasons are simple and straightforward. PR firms are expensive, in his view, and they simply can’t accomplish anything beyond what a CEO can accomplish in terms of media relations. Of course, we had to chime in, especially because…

There are a number of things wrong in marketing today. Or rather there are a number of things that marketers do that have little relevance or impact–long term or otherwise. Some started off as a “best practice,” which means that they were dated and over-used as soon as they became a “best practice.”

Here’s our list of things that we’d like to see die in 2012.

It’s that time of year again! Social media and marketing experts across the globe are trotting out their lists of prognostications for the coming year. There’s lots of great advice out there year-round, but somehow this time of year makes us all highly reflective. And there’s so much out there. We thought we’d take a few minutes to summarize some of what we’re finding and reading.

What can we learn from this heart-warming holiday ad from British retailer John Lewis? Only the most important holiday lesson of all–that giving is far more important than getting.

“To any CEO who’s skeptical at all: You have to. You have to create a social enterprise today. You have to be totally connected to everyone who touches your brand. If you don’t do that, I don’t know what your business model is in five years.”

–Angela Ahrendts, CEO, Burberry